# Creative Brief: Aberdeen Mumbai Instagram Reel
Act as a senior creative director, social media strategist and motion-graphics designer. Create a complete, polished Instagram Reel for Aberdeen Mumbai based on the concept below.
**IMPORTANT: Create the actual video, not just a script, storyboard or list of suggestions.** Source appropriate visuals yourself using available built-in stock footage, generated visuals and graphic elements. Do not ask me to find footage or record myself.
## THE BIG IDEA: “DID YOU HEAR?”
Create a playful, curiosity-driven Reel that challenges the assumption that studying at an international university means moving abroad.
The central message is:
**“Global education, in Mumbai.”**
The Reel should feel like clever, contemporary Instagram content, not a traditional university advertisement.
## VIDEO SPECIFICATIONS
- Duration: 25–30 seconds.
- Format: vertical 9:16 Instagram Reel.
- Resolution: 1080 × 1920.
- No on-camera presenter, no talking head, no voice-over.
- Use motion graphics, typography, stock footage, sound design and instrumental music.
- Keep the editing energetic, visually cohesive and easy to understand without audio.
- Use only assets and features available under the free plan, if possible.
## BRAND VISUAL IDENTITY
Use this palette:
- Deep navy: #0A192F
- Warm cream: #F4F1EA
- Yellow: #FFC107
- Coral: #FF6B6B
Use bold, modern sans-serif typography, editorial layouts, clean transitions, subtle texture and confident motion.
Avoid generic presentation slides, excessive animations, childish effects and unnecessary text.
## SCENE-BY-SCENE EXECUTION
### Scene 1 — The hook (0–4 seconds)
Open with a close-up of a newspaper sliding dramatically into frame.
Animate a large headline into view:
“DID YOU HEAR?”
Use a paper shuffle sound effect, a quick zoom and a small moment of suspense. Make the first two seconds visually compelling.
### Scene 2 — The assumption (4–9 seconds)
The newspaper flips to reveal the headline:
“INTERNATIONAL UNIVERSITY = MOVE ABROAD?”
Use bold editorial typography. Briefly underline or circle “MOVE ABROAD?” with a hand-drawn graphic.
The visual should communicate a familiar misconception, not make a factual claim about the university.
### Scene 3 — The unexpected twist (9–16 seconds)
Transition into a passport or travel-document visual. Pages flip quickly and travel-inspired stamps appear.
The motion pauses. A large stamp lands:
“MUMBAI.”
Use a satisfying impact sound and a sharp visual transition. Keep the scene stylish rather than overly literal.
### Scene 4 — The reveal (16–24 seconds)
Reveal cinematic Mumbai skyline footage, urban movement and illustrative contemporary learning visuals.
Main text:
“GLOBAL EDUCATION, IN MUMBAI.”
Let the typography and footage carry the moment. Use warmer colours and a confident musical lift.
Use generic footage only as illustrative material. Do not imply it is verified Aberdeen Mumbai campus footage.
### Scene 5 — The ending (24–30 seconds)
Transition to a clean navy end card.
Main text:
“Global education, in Mumbai.”
Use the official Aberdeen Mumbai logo only if it is provided as an available asset. Do not invent, redraw or distort the logo.
End with a clean, confident visual. Avoid adding unnecessary calls to action or competing messages.
## EDITING AND SOUND
- Use fast, purposeful cuts and smooth match cuts.
- Give the newspaper and passport visuals tactile movement.
- Use restrained paper-flip, stamp-impact and transition sounds.
- Add upbeat, sophisticated instrumental music.
- Keep all text readable on a mobile screen.
- Avoid long static scenes and repetitive cards.
- Do not use voice-over or simulated student testimonials.
- Ensure the Reel remains understandable with sound turned off.
## DELIVERABLE
Generate the actual assembled 25–30-second vertical video with all scenes, typography, transitions and sound arranged in sequence.
Export an MP4 at 1080 × 1920 and 30 fps if supported.
If the platform cannot automatically create the complete video or export it under the available plan, clearly state that limitation. Do not substitute a storyboard for the finished video.
