PACING: No dead air and no empty frames. Voiceover runs continuously; pauses between lines under 0.3s.
CUTS: New visual every 2–3s. Never hold a static image longer than 3s.
MOTION: Every still gets movement (zoom, pan or push-in). No black frames, blank backgrounds or holding shots.
CAPTIONS: Word-by-word captions on screen 100% of the time, lower-middle, bold, yellow highlight on key words.
NUMBERS: Every score, stat and date appears as on-screen text when spoken.
AUDIO: Tense music bed under everything at low volume, a whoosh on every cut, a bass hit on each quote.
PATTERN INTERRUPT: Zoom punch, red flash or sound hit roughly every 15s to hold attention.
TRIM RULE: If a visual runs longer than its voiceover line, cut the visual. Never pad with filler.
OPEN/CLOSE: Hook visual at frame 1 with no intro or logo. End on a hard cut with no fade-out.
Time Visual (cut every 2–3s) Voiceover / on-screen text
0–3s Martínez in United kit, fast zoom-in at frame 1. Text: “Why did Martínez call out his OWN club?” “Why did Lisandro Martínez just call out his own club’s technical director?”
3–7s Quick flash montage: Martínez → Amorim → Ronaldo → Old Trafford “It’s not one angry interview. It’s a story United keep repeating.”
7–20s Metropolitano wide shot → “0:50 · 0–1” graphic → red card graphic over Yoro → “2–0” scoreboard → “5 games · 0 wins” “Tuesday. Champions League. Atlético Madrid. United are behind inside a minute. Leny Yoro is sent off. Lookman makes it 2–0. Five games without a win.”
20–35s Martínez interview still, slow push-in → quote cards, word-by-word → Wilcox photo with name tag “Then Martínez faces the camera. ‘Really poor.’ And then the line that blew up: ‘I expect more from our technical director.’ That’s Jason Wilcox. He finished with: ‘I can’t say more.’”
35–50s “Last season: 3rd” graphic → Champions League anthem flash → player cards: Baleba, Tielemans, Andrey Santos → “~£150m” → “Now: 13th” in red “His argument? Last season United finished third and got back into the Champions League. The players built the base. But the summer spend was around £150 million, well below their rivals. Now they’re 13th.”
50–60s Carrick on the touchline → Martínez still with “Not the coach’s fault” text “And he refused to blame the coach. Asked about Michael Carrick, he said he did his best.”
60–75s “JAN 2026” stamp → Amorim photo → headline-style card “Sacked within 24 hrs” → Wilcox photo → “6 bosses since Ferguson” counter ticking up “Sound familiar? In January, Ruben Amorim was sacked less than a day after saying he came to be United’s manager, not just the coach. That followed a row with… Wilcox. He was the sixth permanent boss let go since Ferguson.”
75–90s “2022” stamp → Ronaldo in United kit → TV-interview frame → icons: pool, gym, kitchen → “Zero progress” text “Go back to 2022. Cristiano Ronaldo said United had made zero progress since Ferguson left. Same pool, same gym, even the same kitchen. And he blamed the club’s structure.”
90–105s Animated org chart building top-down: Ratcliffe → CEO Berrada → DoF Wilcox → Head coach. Arrows pulse, then a big “?” “That’s the real issue. In this set-up, the CEO and director of football have more say on football policy than the head coach. So when results go wrong, who owns it: the coach, or the people upstairs?”
105–113s Rooney photo → quote card “Not everyone’s with Licha. Wayne Rooney says he tried to speak for the players, but did it the wrong way.”
113–120s Split screen: Martínez vs. the boardroom → page logo. Hard cut, no fade “So, Licha or the board? Drop your answer below, and follow Football in 60 Sec for more.”
