Video narration
Aapne kabhi socha hai - jo packet aapke ghar tak pahunchta hai, vah sirf ek dibba hai, ya uske peeche ek poori kahani chhipi hai? Jab aap online kharidari karte hain - utpaad chunte hain, order karte hain, payment karte hain - to kuch samay baad yahi packet aapke saamne hota hai. Lekin iski yatra sirf delivery par khatm nahin hoti. Iske peeche yojana hoti hai: utpaad ko kaise taiyar kiya jaaye, surakshit rakha jaaye, aur alag-alag raaston se aapke ghar tak pahunchaya jaaye. Yahi hai Logistics - yaani saamaan ko sahi jagah tak pahunchane ki vyavastha. Aur is poori yatra mein Packaging in E-Commerce sirf saamaan rakhne ka dibba nahin hai. Yah utpaad ko raaste mein surakshit rakhne wali kadi hai. Kyonki packet sahi haalat mein pahunche, tabhi aapke haath mein utpaad bhi sahi haalat mein aayega. Packet ki suraksha aur uski prastuti, dono aapke Customer Experience - yaani kharidari ke poore anubhav - ko prabhavit karte hain. To packaging keval baahari parat nahin. Yah utpaad aur graahak, dono ki raksha karti hai. Isliye javaab hai - nahin. Galat packaging se sirf utpaad kharab nahin hota; graahak ka poora anubhav bhi kharab ho sakta hai.