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Your business can be profitable and still run short of cash. Here’s why: profit and cash are different. Profit is an accounting number. Cash flow keeps the business running. Cash gets stuck when customers pay late, or when too much money sits in inventory. The result: you may struggle to pay salaries, rent, or suppliers—despite showing profit on paper. Do a simple monthly working-capital check: outstanding receivables, inventory levels, vendor payments due, bank balances, and short‑term liabilities like EMIs and taxes. Track what’s rising, what’s overdue, and what can be negotiated. This monthly review prevents liquidity surprises, avoids unnecessary borrowing, and saves interest costs. Need help setting this up? CA Awesh Tawwar. Call 7249888777. Follow for finance, taxation, and business growth.