Video narration
Jab aap kisi parichit chain restaurant ya shop mein jaate hain, kya use chalaane wala maalik sab kuch apni marzi se tay karta hai? Nahi. Vah local location chalaata hai, lekin brand aur kaam karne ka tareeka kisi doosri company ka hota hai. Yahi franchise hai. Franchisor, yani brand aur system dene wali company, franchisee, yani local business chalaane wale vyakti, ko naam aur tareeka istemaal karne deta hai. Badle mein franchisee fee aur ongoing payments, yani royalties, deta hai aur standards maanta hai. Independent business mein freedom zyada hai, magar brand aur system khud banaana padta hai. To franchise ready-made business nahi hai. Yeh proven tareeka hai, guarantee nahi, aur poori azaadi bhi nahi. Roz ki performance, kharch aur nuksaan ki zimmedaari aapki rehti hai. Aap location apni chalaate hain, playbook kisi aur ka. Yahi jawaab hai: franchise aapka business hai, lekin aapka system nahi.