TITLE
From Press Room to Prompt, Episode 1. A LinkedIn explainer on how AI now reads and quotes the news, and what that changes for PR.
Visual style: clean flat vector illustration with soft depth and gentle motion. Deep navy (#0F2A44) and warm amber (#F59E0B) with off-white accents. Simple, well-drawn human characters in Indian settings. No stick figures, no whiteboard doodles, no real people, no real logos or brand names, no readable text inside the illustrations.
TEXT RULES
Captions: bold white sans-serif on a dark semi-transparent band in the lower third, full phrases, two lines max. No quotation marks. No fade, glow or word-by-word animation.
On-screen text: short headline in the upper third, in white or amber bold sans-serif, spelled exactly as written below. No other titles or labels.
Captions and on-screen text must never overlap. Keep all text clear of the top 250 and bottom 250 pixels.
VOICE AND SOUND
I will upload my own voiceover. If a placeholder is needed, use a calm, warm Indian English male voice at a conversational pace.
Music: soft minimal piano with a light pulse, low under the voice, no vocals.
SCENES
Scene 1 (0:00 to 0:04)
Voiceover: Your press coverage has a new reader, and it's not human.
Visual: Close-up of a folded newspaper on a desk. A glowing chat window leans over it like a reader, and a soft beam of light scans the page line by line.
On-screen text: Your coverage has a new reader
Scene 2 (0:04 to 0:08)
Voiceover: I've spent twenty years getting stories into newspapers.
Visual: A warm 2006-era press room: stacks of newspapers, a printed press release under a desk lamp, a glass of chai, camera flashes in the background.
On-screen text: 20 years in press rooms
Scene 3 (0:08 to 0:13)
Voiceover: A hundred million people in India use ChatGPT every week.
Visual: A crowded Indian metro coach at evening. Many commuters look at phones, each screen glowing with a chat window. Camera glides slowly along the coach.
On-screen text: ~100 million weekly ChatGPT users in India
Scene 4 (0:13 to 0:18)
Voiceover: And eighty-four percent of the links AI cites are earned media.
Visual: A bold bar graphic builds up: a large block made of small newspaper and article icons fills 84 percent of the bar. A tiny sliver at the end is a small ad icon.
On-screen text: 84% of links AI cites: earned media | Not ads | Source: Muck Rack, May 2026
Scene 5 (0:18 to 0:24)
Voiceover: If you're not in the news, you're unlikely to be in the answer.
Visual: An AI answer card assembles itself from glowing news cards flying in. Two brand tiles sit below: one with news cards attached gets pulled into the answer, the other with none stays grey and is left out. No real brand names.
On-screen text: Not in the news? Unlikely to be in the answer.
Scene 6 (0:24 to 0:29)
Voiceover: One. Every outlet counts. AI cites over twenty thousand of them.
Visual: A wall of many small, blank newspaper mastheads of different sizes lights up one after another across an outline map of India. No real logos or names.
On-screen text: 1. Every outlet counts | 20,000+ outlets cited
Scene 7 (0:29 to 0:35)
Voiceover: Two. Fresh beats famous. Most cited news is under a year old.
Visual: Calendar pages flip quickly. Recent article cards glow bright amber and move forward, older cards fade to grey and drift back.
On-screen text: 2. Fresh beats famous | Most cited news: under 1 year old
Scene 8 (0:35 to 0:40)
Voiceover: Three. Write lines a machine can lift. One fact per sentence.
Visual: A long, dense paragraph shrinks into one short highlighted sentence, which a beam of light lifts into a chat window.
On-screen text: 3. Write lines a machine can lift
Scene 9 (0:40 to 0:46)
Voiceover: Ask AI about your brand tonight. Check the sources. Tell me what you find.
Visual: Over-the-shoulder view of a professional at a laptop at night typing into a chat window. Source cards appear beside the answer and get highlighted one by one. No readable brand names.
On-screen text: Ask AI about your brand. Check the sources. Comment below.
Scene 10 (0:46 to 0:51)
Voiceover: I'll keep explaining these shifts. From press room to prompt.
Visual: The newspaper from scene 1 transforms into a clean glowing prompt box with a blinking cursor, then settles into the end card.
On-screen text: From Press Room to Prompt
End card (0:51 to 0:55)
Visual: deep navy background, one slow amber light streak, no narration.
On-screen text: From Press Room to Prompt | How AI is changing communications, one video at a time | Abhishek Shrivastav | Visuals: AI-generated
