VIDEO GENERATION PROMPT
MYEYES — CONTACT LENS COMFORT
Duration: 30 seconds
Format: Vertical 9:16 | Instagram Reels | YouTube Shorts
Style: Premium healthcare advertising, cinematic realism, Apple-style minimalism
Brand: MyEyes — Primary and Preventive Eyecare Clinic
Tagline: See Healthy
CREATIVE OBJECTIVE
Create a sophisticated, emotionally intelligent 30-second video responding to the consumer question:
“Which contact lens brand is better for reducing dryness and redness?”
Do not promote or rank any particular brand. Begin with the consumer’s genuine concern, reveal that comfort depends on individual eyes and lens characteristics, and conclude by positioning an optometrist’s personalised recommendation as the logical next step.
The viewer should feel understood, informed and empowered—not frightened, judged or pressured into a consultation.
SCENE-BY-SCENE STORYBOARD
SCENE 1 — THE QUESTION (0–5 seconds)
Visual: Extreme close-up of a young adult gently blinking after wearing contact lenses. Natural window light reveals subtle eye discomfort without exaggerated redness. The person looks at their smartphone, comparing two generic contact lens packages.
On-screen text:
“Which contact lens brand is better for dryness and redness?”
Voice-over: A natural, conversational voice asks the same question.
Audio: Soft ambient music with a subtle notification sound.
SCENE 2 — THE COMPARISON (5–10 seconds)
Visual: Two unbranded contact lens packages appear side by side on a clean, neutral surface. The camera moves closer as their packaging softly transitions into abstract visual representations of different lens materials and surface structures.
On-screen text, appearing sequentially:
“Different materials.”
“Different surface technologies.”
“Different designs.”
Voice-over: “Different contact lenses use different materials, surface technologies and designs.”
SCENE 3 — THE PERSONAL FACTOR (10–17 seconds)
Visual: A seamless macro transition from the contact lens surface to a realistic, elegant visualization of the human tear film over the cornea. Show a stable tear film, followed by a less stable tear film, using restrained scientific animation. Avoid presenting the animation as a diagnosis.
On-screen text:
“Your eyes matter, too.”
Voice-over: “But comfort also depends on your tear film, lens fit and wearing habits.”
The emotional tone shifts from product comparison to personal understanding.
SCENE 4 — THE PROFESSIONAL DIFFERENCE (17–24 seconds)
Visual: A warm, modern optometry consultation. An optometrist listens attentively to a patient, examines the ocular surface using a slit lamp and discusses appropriate contact lens options. Show a genuine professional interaction, not a sales pitch.
On-screen text:
“No single brand is best for everyone.”
Voice-over: “An optometrist can help identify what’s affecting your comfort and recommend a lens suited to your eyes.”
SCENE 5 — THE BRAND MESSAGE (24–30 seconds)
Visual: The patient smiles naturally in a softly lit environment. Transition to a clean, premium MyEyes brand end card using deep navy blue and green, generous negative space and refined typography.
Main on-screen text:
“CHOOSE FOR YOUR EYES.
NOT BRAND ALONE.”
Supporting text:
“Get a personalised contact lens recommendation.”
Final brand lock-up:
MyEyes
Primary and Preventive Eyecare Clinic
See Healthy
Voice-over: “For better comfort, choose based on your eyes—not brand alone.”
End with a subtle musical resolution.
VISUAL DIRECTION
* Use cinematic, photorealistic footage with natural skin texture and authentic eye anatomy.
* Keep the palette restrained: deep navy, green, warm white and natural skin tones.
* Use smooth match cuts, macro photography, shallow depth of field and elegant transitions.
* Use clean sans-serif typography, with no more than one central message on screen at a time.
* Maintain a calm, premium, science-informed healthcare aesthetic.
* Avoid exaggerated red eyes, distressed patients, miracle transformations, floating product logos, discount graphics and aggressive sales messaging.
* Do not imply that one material or surface treatment guarantees comfort or eliminates redness.
* Do not invent clinical claims, use unsupported statistics or depict a consultation as guaranteeing a particular outcome.
* Use only generic, unbranded contact lens packaging unless authorised brand assets are supplied.
* Ensure the final frame remains legible for at least 3 seconds.
AUDIO AND EDITING
Use a warm, confident, empathetic voice-over. Speak naturally at a measured pace, with clear Indian English pronunciation if appropriate. Keep music subtle and ensure every spoken word is intelligible.
Use accurate subtitles throughout. All text must be correctly spelled, readable on mobile screens and synchronised with the narration.
FINAL EMOTIONAL TAKEAWAY
The viewer should leave thinking:
“I don’t need to guess which brand is best. I need to understand what my eyes need.”
The video must feel like a professional eye-care brand educating consumers—not an optical retailer selling contact lenses.
