Video narration
That shared customer or employee spreadsheet can make a confident decision wrong: duplicates, conflicting formats, and no clear owner. The answer is not simply another tool. Trust starts with Master Data Management, or MDM: identifying the reference data every system should agree on and bringing it into one shared repository. Then you measure data quality, document meaning in a data catalog, and make it discoverable. Accountability has a home too: the data owner makes decisions, the data steward keeps data usable day to day, and the governance committee resolves issues across teams. In this course, you'll apply the framework to that same messy list-duplicates and conflicting formats included. Your final project connects MDM, quality, cataloging, and governance into one approach, leading to certification. Turn the list everyone argues over into shared, findable data with an owner-and decisions people can trust. Let's get started.