Video narration
Gen Z — people who grew up online — wanted social without the spotlight. Snapchat nailed that with disappearing Snaps and chats: quick, casual, no permanent record. The camera became the main interface, packed with filters, lenses, and silly tools that made sharing feel playful. Add Stories and streaks that reward showing up daily, and it turns into a private-feeling hangout with close friends — lower pressure than the highlight reel on other apps.