Video narration
What keeps a tree standing? You see its leaves, flowers, perhaps fruit. But its support is underground, in roots hidden beneath the soil. Business has hidden foundations too. The brand is what you notice; behind it are the operations, the making of products, and the supplies that keep things moving. Now think about fabric. It can seem ordinary. But look around: it is in your shirt and jeans, in uniforms, hotel sheets, and the furnishings in your home. One simple material runs through daily life and entire industries. Ordinary fabric can sit atop a vast industrial system. Arvind, for example, has publicly described large-scale denim and fabric production. That's the scale behind something you might barely notice. So what holds a tree up? Its hidden roots. And in business, some of the greatest strength is out of sight.