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Public AI explainer video

Responsible AI for Media Work

Under deadline, AI can turn a missing check into a published mistake before anyone has time to catch it. This course draws a boundary around generative...

Prompt

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Newsrooms and communication teams are being reshaped by AI right now, whether they're ready for it or not. This course starts by drawing a clear line around what generative AI can and cannot responsibly do for communication and media work. You will use AI to accelerate research, monitoring and fact-checking, and produce journalistic and editorial content, from articles to press releases, without losing your own voice. You will adapt and distribute media content across social platforms, then study the legal framework and ethics involved, including press law in Bénin and the ongoing fight against disinformation. Your final project assembles a complete editorial project, and a career module leads to your certification. You'll fact-check a real, contested claim as a working exercise, the exact reflex a newsroom actually needs under deadline pressure. Ready to use AI in media work without cutting the corners that matter? Let's begin.

Narration

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Video narration

Under deadline, AI can turn a missing check into a published mistake before anyone has time to catch it. This course draws a boundary around generative AI: what it can responsibly accelerate, and what it cannot decide for you. You'll use it to research, monitor, and support fact-checking-then shape articles, press releases, and other editorial work without losing your own voice. The goal isn't speed alone. It's faster work that stays accountable. You'll also adapt content for social platforms while confronting ethics, press law in Benin, and disinformation. Then you'll test the workflow on a contested claim-not because AI is always reliable, but because verification is your responsibility. Bring that method into a complete editorial project, explore the career path, and work toward certification. Learn the workflow, put it under pressure, and start using AI faster-without surrendering the judgment your work depends on.