Video: Basics of Banking 014 – Why Banks Want Your Salary Account
Format: Vertical 9:16 YouTube Short, about 60 seconds
Style: Hand-drawn illustration, sketch style, with warm gold and deep navy accent colours
Voice: Calm, clear, confident narrator. Steady pace, no rushing.
Captions: On, large and readable, synced to the narration
Music: Soft, low background music under the voice
Scene 1 (hook, 0–6s):
Two banks, drawn as buildings with arms, tug at a salary account card from opposite sides.
Big on-screen text from the first frame: "Why banks want your salary account"
Scene 2 (6–15s):
An account window shows a salary arrow flowing in, and spending arrows flowing out to shops and bills.
Caption: "The primary relationship"
Scene 3 (15–23s):
Three trophies appear: a steady coin stack labelled "Cheap deposits", a chart labelled "Data", and a counter with a loan and a card labelled "Sell more".
Caption: "Three prizes"
Scene 4 (23–35s):
A calendar flips twelve months. Guna Bank, holding a folder of Ramesh's income history, is first in line with a personal loan offer.
Caption: "First in line"
Scene 5 (35–57s):
Two taps, labelled "Savers 3%" and "Borrowers 7%". The 4-point gap fills a tank labelled "Bank income". Small coins labelled "Fees" and "Cards" drop in on the side.
Caption: "The 4-point gap"
Scene 6 (end card, 3 seconds, no narration):
Malla Banking Academy logo, "Basics of Banking 014", "Next: Corporate Banking", "Follow for one banking idea a day". Soft music fades out.
