Create a 50–60 second vertical 9:16 animated explainer for LinkedIn titled “CBAM Explained: What Does It Mean for Indian Exporters?”
Audience: Indian manufacturers, exporters, ESG/sustainability professionals and business leaders.
Visual style: premium minimalist 2D motion graphics / animated infographic. Use a pure white background with Ploxi Consult's green, yellow and blue brand colours as accents. Use the uploaded Ploxi logo subtly throughout. Keep the design clean, spacious and consistent.
Absolutely no: people, human characters, talking heads, avatars, stock footage, realistic photos, cartoon characters, office scenes or cinematic B-roll.
Use only animated typography, simple vector icons, maps, arrows, circles, lines, numbers, diagrams and flowcharts. Every visual should help explain the concept.
Story:
1. Hook: “You export to Europe. Does CBAM affect you?” Show an animated India → EU route.
2. What is CBAM? Briefly explain the Carbon Border Adjustment Mechanism and why it matters for imported goods.
3. What products? Visually introduce iron & steel, aluminium, cement, fertilisers, electricity and hydrogen.
4. The key concept: Show an Indian manufacturer → product → EU import. Zoom into the product and show electricity + fuel + production processes → embedded CO₂e.
5. Why data matters: Show production data becoming emissions data and then CBAM information.
6. What should exporters do?
01 — Check your scope
02 — Understand your embedded emissions
03 — Make sure your emissions data is reliable and substantiated
7. Ending: Large kinetic typography:
“For exporters, carbon data is becoming trade data.”
Then:
“Is your emissions data ready?”
Finish with the Ploxi Consult logo.
Tone: intelligent, concise, professional and educational. This is thought leadership, not an advertisement. Do not include a sales pitch or “contact us” CTA.
Keep the narration concise and the video under 60 seconds. Use large, mobile-readable typography and smooth, restrained animations. Do not turn this into a presentation or slideshow — it should feel like a continuously animated infographic/explainer.
