Video narration
Have you ever wondered why a toy ad suddenly shows up on Instagram or Facebook? Imagine a toy shop asking a mail carrier to get the word out. The shop says, "Please deliver this to people likely to be interested in toys." That's the basic idea behind Meta Ads: paid messages Meta tries to show to the people a business hopes to reach. Like a carrier sorting deliveries with clues, Meta uses people's interests, activities, and behaviour to guess who may want to see the ad. But clues aren't certainty. A toy ad doesn't mean Meta has read your mind or knows exactly what you like. It means Meta is trying to match the shop's message with people who seem more likely to care. So why did it appear for you? Like a postman following clues, Meta tried to deliver it to someone likely to care-and that someone was you.